So how does a high-tech dollhouse get girls learning about science?
Easy – when you know your audience!
Roominate is the classic “girl” toy updated to become a stackable, attachable, and customizable miniature room with working circuits they build for themselves.
“We started with a toy that girls already love, and added educational components that make the toy even more engaging,” Alice Brooks tells Co.Design.
“During our testing, we asked parents about the educational toys that they had previously purchased for their daughters.
“Their most common response was that educational toys are more often marketed to boys. We think girls should have the same access.”
So here it is!
See some excellent images and more info at Co.Design – it’s certainly something special and we think it might go down well with the boys too!